TTS— Lead Generation Through Paid Marketing
The goal was to transition the studio’s lead generation process from traditional methods to a performance-driven digital marketing strategy using Meta Ads.
Overview
2025,
Twinkle Touch Studios
Twinkle Touch Studios (TTS) is a photography company based in Noida, specialising in maternity, wedding, and pre-wedding shoots. The company’s growth is highly dependent on marketing leads, as photography businesses primarily rely on referrals, personal networks, or online leads. Prior to digital transformation, TTS invested ₹90,000–₹150,000 per month in Meta ads without achieving consistent or measurable results.
Challenges
When Ayan Srivastav began working with Twinkle Touch Studios, the company faced multiple challenges:
Market saturation with several photography studios offering similar services
Lack of clear audience segmentation and ineffective ad structuring.
Inefficient ad creatives that failed to differentiate TTS from competitors.
Absence of data-driven bidding and performance tracking strategies.
Objective
The primary objective was to design and execute a high-performing Meta Ads campaign that would:
Generate high-quality leads for maternity and wedding shoots.
Optimise ad spending by identifying the most profitable audience segments.
Build a scalable, data-backed digital marketing structure for TTS.
Strategy & Execution
The campaign development was structured around deep research, creative optimisation, and systematic A/B testing. Ayan began by conducting an extensive competitor analysis — examining headlines, creatives, and ad copies of leading studios for over seven days. Based on insights, he created compelling ad creatives supported by three bidding strategies to ensure top ad placement and maximum visibility.
The campaign was structured into one main Campaign with five Ad Sets and three Ads per set. Each Ad Set targeted distinct audience segments:
(Housewives and recently married women) consuming baby-related content.
(Brand and travel enthusiasts) who recently moved and were potential photography clients.
(Wedding planners and fashion-conscious audiences) researching luxury wedding brands such as Sabyasachi or Manish Malhotra.
Each ad creative was designed with precision, involving concept sketching, layout planning, and textual optimization. After approval from the founders (Archana and Vinod), the campaigns were launched with simultaneous A/B testing.
Through a structured digital marketing strategy led by Ayan Srivastav, Twinkle Touch Studios successfully transitioned from unoptimised Meta Ads to a data-driven, performance-oriented marketing model. The campaign delivered exceptional ROI and positioned TTS as one of the leading studios in Noida for premium photography services.
Process
The process began with a full-funnel audit of existing campaigns and competitive benchmarking to identify creative and targeting gaps.
A data-driven campaign architecture was then designed — one master campaign with five audience-specific ad sets and three creatives per set, optimised for intent and behaviour.
Each segment was defined by digital persona mapping (recently married women, luxury brand followers, wedding planners, and travel enthusiasts), ensuring sharper audience relevance.
Ad creatives were crafted through concept-first design, emphasising visual storytelling, emotional resonance, and luxury positioning.
Ayan implemented three-tier bidding strategies (Cost Cap, Advantage+, and Manual Bidding) for maximum delivery efficiency, supported by continuous A/B testing to refine CTR, CPL, and conversion quality.
Through pixel-based tracking, event optimization, and audience layering, the campaign evolved into a performance-led Meta Ads ecosystem, driving measurable ROI and consistent high-quality leads for maternity and wedding shoots.
"This agency transformed TTS’s digital footprint! The marketing and strategies created an invaluable connection with our audience, and we’ve seen outstanding growth in our leads & sales. TTS is now a top choice in the Noida for photography."
Vinod
CEO, TTS
Outcome
Generated a steady flow of qualified photography leads every week.
Reduced cost per lead (aCPL) by 35% through continuous optimisation.
Increased overall bookings and inquiry volume by over 50% within two months.
Strengthened TTS’s online visibility and brand recall in the Noida photography market.
