Meta Ads
Expert Meta Ads management by Ayan Srivastav — 7+ years of experience building high-ROI ad funnels that generate leads, sales, and scalable growth.
What We Offer
Every business has a different growth rhythm — some need volume, others need precision. My approach is not a “one-size-fits-all” formula; it’s a custom-engineered funnel tailored to your goals, market stage, and ad maturity level.
Below is what we deliver under our Meta Ads Performance Suite — a full-funnel service framework designed for sustainable profitability.
1. Strategic Account Setup & Funnel Architecture
Most ad accounts fail not because the product is weak, but because the system behind it isn’t structured to win.
We start by rebuilding your Meta foundation from scratch — the right funnel architecture, clean event tracking, and audience layering to ensure every rupee or dollar spent works toward measurable outcomes.
What this includes:
Business & product audit to define your revenue-driving objectives.
Funnel design for every stage: Awareness → Consideration → Conversion → Retention.
Setup of conversion events via Meta Pixel, Conversions API, and GA4 for airtight tracking.
Clear campaign hierarchy to prevent audience overlap and data dilution.
Implementation of first-party data pipelines to future-proof campaigns against privacy updates.
End result: You get a clean, high-performing account foundation built to scale profitably.
2. Audience Research & Advanced Segmentation
You can’t scale what you can’t segment.
I use deep audience analytics to identify not just who your audience is, but why they buy, what motivates them, and when they are most likely to take action.
Through Meta’s internal behavioral clusters, third-party insight tools, and pixel data, we craft micro-segments that align perfectly with your sales intent.
What this includes:
Persona mapping based on purchase triggers, content engagement, and intent signals.
Segmentation into core audiences, lookalikes, and custom remarketing pools.
Layered testing across geography, interests, and behaviors to find the sweet spot between reach and ROI.
Dynamic audience refresh cycles to avoid creative fatigue and cost inflation.
End result: Your ads consistently reach the right people — not everyone.
3. Creative Strategy & Conversion Psychology
In a world flooded with content, the right message is more powerful than the biggest budget.
My creative direction blends neuromarketing principles, behavioral triggers, and ad design science to make your campaigns not just visible — but persuasive.
Each ad is conceptually engineered for attention, emotion, and decision — whether it’s a single image, a carousel, or a short-form video.
What this includes:
Ad creative strategy rooted in audience psychology and emotional appeal.
Testing frameworks for headlines, hooks, and CTAs.
Premium ad design guidelines for mobile-first engagement.
Festive vs evergreen creative pipelines to maintain momentum year-round.
Copywriting that aligns with your funnel stage — from curiosity to conviction.
End result: Creatives that stop the scroll, build trust, and drive conversions.
4. Campaign Setup, Optimization & Scaling
This is where technical mastery meets data interpretation.
Meta’s algorithms are powerful — but only if you speak their language.
I build and manage campaigns that balance automation with human strategy, ensuring the platform optimizes based on real business goals, not vanity metrics.
What this includes:
Structuring Advantage+ campaigns with logical testing hierarchies.
Data-driven decisions for bidding (Cost Cap, Bid Cap, or Manual) based on ROAS goals.
Daily campaign performance monitoring with structured optimization checkpoints.
Budget reallocation and scaling protocols to maintain profitability during growth.
Continuous A/B testing for creative, copy, audience, and placement.
Integrating high-intent lookalike models derived from your best-performing customer data.
End result: Campaigns that evolve intelligently — becoming more efficient and profitable over time.
5. Retargeting & Remarketing Systems
80% of your conversions often come from users who didn’t act the first time.
I design multi-layered retargeting funnels that bring those warm audiences back with precision.
What this includes:
Segmented remarketing flows for website visitors, cart abandoners, and social engagers.
Dynamic Product Ads (DPA) for eCommerce clients to show users exactly what they viewed.
Ad sequencing strategy — awareness, trust, and conversion narratives delivered in stages.
Cross-platform synergy between Meta, Google, and WhatsApp follow-ups.
End result: Lower CPLs, higher conversion rates, and sustainable customer LTV.
6. Analytics, Reporting & Performance Optimization
Without data visibility, you’re driving blind.
I create transparent, real-time dashboards that show you exactly where your money goes and what it returns.
Every decision — from creative testing to budget scaling — is backed by analytics, not assumptions.
What this includes:
Custom GA4 dashboards for real-time ROAS and event-level tracking.
Cohort analysis for long-term customer behavior insights.
Attribution modeling to identify which campaigns drive final conversions.
Weekly performance reports with action points, not just numbers.
Deep-dive monthly reviews to refine strategy and improve efficiency.
End result: You see exactly what works, what doesn’t, and how to scale profitably.
7. Funnel Automation & Lead Management
For lead-generation clients, I go beyond ad clicks — I help build automated follow-up systems that convert interest into appointments and sales.
What this includes:
Instant CRM integration (Zoho, HubSpot, Pabbly, or custom APIs).
WhatsApp automation and instant lead alerts for zero delay in response.
Funnel-based lead scoring to prioritize high-intent prospects.
Conversion-based optimization to focus only on qualified leads.
End result: A complete acquisition engine — from first impression to final conversion.
Key Benefits
Every campaign I design is benchmarked against performance metrics that truly matter: efficiency, consistency, and scalability. Here’s what you gain when you work with a performance-led Meta Ads strategist.
1. Predictable Lead Flow
Whether you’re in eCommerce, real estate, finance, or education — you’ll have a consistent, predictable flow of qualified leads or buyers every month.
No more sudden drops or unexplainable spikes — only measurable, steady growth.
2. Lower Cost Per Acquisition (CPA)
My optimisation framework continuously trims wasted spend by eliminating audience overlap, creative fatigue, and ineffective placements — resulting in significantly lower CPLs and CPAs while maintaining quality.
3. Scalable Marketing Engine
Once your campaigns hit stable ROAS or lead volume, I build scaling layers that increase results proportionally to spend — without collapsing performance.
This is done through lookalike expansion, audience layering, and cross-channel synergy with Google or YouTube Ads.
4. Crystal-Clear Tracking & Reporting
No guesswork, no vague metrics.
You’ll have a data-driven feedback loop that tells you exactly how much each click, lead, and sale is worth — empowering smarter decisions and budget control.
5. Full-Funnel Performance Framework
Most agencies stop at the ad level; I go deeper.
From landing page optimisation to WhatsApp automation, every step of your buyer journey is optimized for conversion velocity and ROI.
6. Long-Term Brand Equity
High-performing Meta campaigns do more than sell — they build perception.
Through consistent messaging and audience conditioning, your brand gains memorability, trust, and authority in your niche — making future conversions faster and cheaper.
7. Personalised Partnership, Not a Package
You don’t get a “service provider”; you get a strategic growth partner.
Every campaign is personally reviewed, optimised, and reported by me — Ayan Srivastav — ensuring every insight, test, and improvement aligns directly with your revenue goals.
Why Choose This Meta Ads Service
20 years of experience across 350+ campaigns, spanning B2B, eCommerce, finance, real estate, and D2C.
Proven multi-industry frameworks for audience research, funnel mapping, and ad scaling.
Transparent management — no hidden metrics, no inflated reports.
Direct involvement and strategic direction from a senior Meta Ads specialist (not an agency junior).
Track record of 3x–8x ROAS and 40–70% monthly revenue growth for multiple clients.
Final Word
Meta Ads is not about luck. It’s about logic, psychology, and precision.
After 7+ years in this industry, I’ve seen trends change, algorithms evolve, and attention spans shrink — but one thing has remained constant:
Businesses that invest in strategy-driven advertising always win.
If you’re ready to scale your brand, stop guessing, and start measuring —
then it’s time to build your next Meta Ads success story together.
Let’s turn your ad spend into predictable profit.
