Kataria Industries — Google and Meta Ads

Kataria Industries is a reputed manufacturer and supplier specializing in steel wires and strands. They have been serving clients across India with high-quality products and a focus on reliability and innovation.

The Challenge (Before Ayan Srivastav)

Kataria Industries was already running marketing initiatives, but the results were limited due to strategic and execution gaps:

1. Inefficient Lead Generation

• Existing campaigns were generating leads, but they were often low-quality or inconsistent.

• Marketing efforts were not always reaching the right decision-makers in industrial organizations.

2. Limited Campaign Strategy

• Ads on Google and Meta were running without proper segmentation or structured objectives.

• Campaigns were not optimized for maximum ROI or conversion.

3. Lack of Data-Driven Optimization

• There was minimal tracking of audience behavior, ad performance, or cost-per-lead metrics.

• A/B testing and campaign iteration were not being applied systematically.

4. Scaling Challenges

• Existing campaigns were difficult to scale without increasing cost disproportionately.

• The marketing approach did not fully leverage digital platforms’ targeting and automation capabilities.

The Digital Transformation Strategy (With Ayan Srivastav)

Ayan Srivastav redefined Kataria Industries’ digital marketing approach with data-backed strategies, precise targeting, and structured optimization:

Step 1: Infrastructure & GTM Setup

• Audited and reorganized existing Google Ads and Meta Ads accounts.

• Integrated landing pages with CRM for seamless lead tracking.

• Developed a clear Go-To-Market (GTM) strategy with an optimized ad budget.

Step 2: Audience Research & Segmentation

Conducted detailed research to understand buyers’ industry verticals, company sizes, and decision-making roles.

Segmented audiences for precision targeting:

• Procurement heads, plant managers, and business owners

• Companies in high-value industrial sectors

• Audiences with high buying intent and product relevance

Impact:
This enabled campaigns to focus on high-quality leads who were actively searching for industrial solutions.

Step 3: Campaign Architecture & Optimization

Campaign 1: Decision-Maker Targeting

• Targeted procurement heads, plant managers, and business owners searching for industrial products.

• Used ad creatives highlighting product reliability, features, and brand credibility.

• Objective: Generate high-intent leads.

Campaign 2: Industry Awareness & Branding

• Targeted businesses following manufacturing, industrial, and trade content.

• Objective: Build brand awareness, trust, and engagement.

Campaigns 3–5: Confidential Optimization Strategies

Campaign 6: Remarketing & Continuous Testing

• Retargeted users who interacted with the website or prior campaigns.

• Implemented A/B/C testing for ad creatives, copy, and CTAs.

• Objective: Maximize conversions and ROI.

Optimization Framework:

• Each campaign had 5 ad sets optimized for behavior, interest, and company attributes.

• Continuous monitoring and iterative refinement improved lead quality, reduced cost-per-lead, and increased conversions.