Digital marketing is the process of using digital technologies to promote or market products or services. It involves the use of electronic devices such as computers, tablets, smartphones, digital billboards, and other digital media to reach and engage customers. The main aim of digital marketing is to connect with customers where they are spending most of their time, which is online.

Digital marketing is an important tool for businesses to use in order to reach a larger audience. It allows businesses to connect with customers on a more personal level, and create a connection that wouldn't otherwise be possible. Additionally, digital marketing is a more cost-effective way to reach customers than traditional marketing methods.

Digital marketing is constantly evolving, and businesses need to keep up with the latest trends in order to remain competitive. Some of the latest trends in digital marketing include the use of social media, video content, and personalization.

If you want to learn more about digital marketing, there are a number of resources available online.